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Three Ways to Expand your Career as a Fitness TrainerFiled in Fitness Instructor Career on July 5, 2011 with 6 comments
One of the most common factors that prevents a person from going into a career field that he would otherwise love is that of the possibility of job growth and expansion. Jobs in the fitness area are expected to grow by 27% by 1016. After all, who wants to get stuck in the proverbial “dead end job,” where he will be making the same wage for most of his life, and at the same level and location? If this is a concern for you as you consider a career as a fitness trainer, let us encourage you: Go with your dream! There are plenty of ways to move up the ladder in the fitness world, whether you work for someone else or for yourself. If you already have your fitness certification or personal trainer certification, here are three ideas that will keep your career expanding.
Make the move from employee to owner. It just makes sense, when you first enter the fitness career path, to get a stable job first. This might mean working for a gym, hospital, or school. The benefit is that you get some money coming in as soon as possible, as you do what you love doing. You don’t have to feel stuck there, however. Even if there is no room for promotion within that company, you should start planning to start your own training business. This is where the real money is for the trainer.
As you begin launching your own business, don’t rely solely on your clients to pay you money. Bring in other revenue streams. One possibility: start your own fitness website, and begin developing fitness-related e-books. These you can post on your website and offer them for download for a small fee. Once the book is written and posted, there’s little maintenance work involved. The book, if well promoted, should keep generating additional money for you for as long as you have it available.
Similar to the e-book idea is the concept of making videos. You’ve no doubt seen infomercials for products like P90 and INSANITY and other workout programs. Most of these are developed by fitness trainers. That should tell you something: There is a huge market for these workout videos. Just develop your own gimmick or niche audience and begin promoting that niche. These videos are quite inexpensive to make compared to how much you can sell them for.
Get more training. If you already have a fitness certification, expand your horizons in your field by taking more training and branching into Sports Medicine with certifications such as the NASM, or ACSM.
Of course, once you’re working for yourself, the best way to expand your business is to keep getting more and more clients. This will allow you to do a couple of things: raise your rates and even employ other trainers to help with the influx of new people (for which you get a portion of the fee). Still, when you start getting bored with the old-school form of fitness training, the three ideas above will offer you the flexibility to do something different, and make money doing it.
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