私人教练销售（from idea fitness website）

jacky

Keep It Personal. Personal training is personal. It is all about the relationship and not the sale. Aim to connect with the potential client by establishing a relationship during the initial meeting.

1)私人训练是个人性的。他不是销售，而是关系。在初次见面就是“关系的开始”。

Emphasize Value. What you focus on during an assessment or a complimentary session will be key. Emphasize the value of the service, and avoid talking sales. The client needs to see the value of training before ever discussing the cost.

2）强调价值。所以在体测和一节免费的私人教练课程赠送是关键。侧重服务的价值，避免谈销售。客户在谈价值之前，客户需要看到私教训练的价值。

Emphasize Customer Service. Complete the forms for your client, and walk him through all the procedures. Don’t send him off to do this on his own.

3）注重客户服务。替你的客户完成表格，和他一起办理整个程序，不要让他独自一人。

Become Invaluable. Make it clear that you are indispensable. Once you have presented the value of your service, and you have initiated and perhaps established a relationship with the prospect, you will more than likely hear, “How can I do this without you?”

4）要成为“不可或缺的”人。你是非常重要的。一旦你表现你服务的价值，你已经开始或也许和 潜在客户建立的关系，你将会更有机会听到“没有你，我怎么可以做到这些？”

Buddy Up. If a client has financial objections, encourage her to train with a buddy who has similar goals and interests. This will mean more money for you and less out-of-pocket expense for the client.

5）迎合对方。如果你的客户有财政“障碍”。鼓励他和和他有共同兴趣、目标的朋友一起训练。这样意味着你可以挣的更多，客户花销更少。

Pay Attention. Remember to listen to the client and try to meet his individual goals and needs, along with implementing what you believe is necessary.

6）专心。记住要关注和倾听你的客户，来达到他的个人目标和需求，并做已觉得应该做的事情。

该贴已经同步到 jacky的微博

dandanj8

顶下再看哈

空空也

顶一下

Jet

非常实用的。。。

qq350275321

水平很高啊，值得学习