《Business Management for the Personal Fitness Trainer 》

jacky

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图书描述出版日期: 2012年2月1日
Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal, financial, and operational considerations of opening and running a business, this book is your guide to building a fitness business.



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• 出版社: McGraw Hill Higher Education (2012年2月1日)
• 平装: 416页
• 语种： 英语
• ISBN: 0073377082
• 条形码: 9780073377087
• 商品尺寸: 21 x 1.2 x 28.1 cm
• 商品重量: 603 g
• ASIN: 0073377082 商品描述目录BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESS Chapter One: Introduction Why Start a Business? A Brief History of Small Business in the United States What Is a Small Business? The History of Personal Training Chapter Two: Individuals and Small Business Start-Ups Evaluating Your Entrepreneurial Orientation Triggers for Starting a Business Supports Specialization Personal Training as a Business Chapter Three: Business Idea Generation and Initial Evaluation Generating Business Ideas Opportunity Identification Choosing a Business PART 2: DUE DILIGENCE ON THE BUSINESS IDEA Chapter Four: Thinking Competitively Redefining Your Industry Defining Your Customers Developing the Information for the External Analysis of Competitors Developing a Competitive Map Additional Issues for External Analysis Competitive Advantage Chapter Five: Business Mission and Strategy Mission Statements Sustainable Competitive Advantage Step 1: Develop a List of Your Business's Assets and Capabilities Step 2: Split the List into Standard and Extraordinary Assets Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities Strategy Chapter Six: Your Financial Fitness Understanding Cash Flow Developing Cash Flow Statements Other Financial Tools PART 3: ESTABLISHING THE BUSINESS Chapter Seven: The Legalities of Your Personal Training Business Forms of Business Independent Contractor Status Contracts Leases Regulations The Standard of Care and Scope of Practice Insurance The Legal System and Fitness Facility and Personal Training Businesses Chapter Eight: Establishing Operations Location Financing Considerations Legitimacy Quality Technology Equipment Facility and Equipment Layout User Space and Safety Timing Time Management Chapter Nine: Financing and Accounting Financial Foundation Identification of Key Issues Funding Accounting Taxes PART 4: BUILDING THE BUSINESS Chapter Ten: Human Resource Management What Is Human Resources? Hiring Employees Retaining Employees Probation and Firing Family Business Chapter Eleven: Marketing Marketing Plan Pricing Promotion Communication in Marketing Retaining Clients Sales Management PART 5: OTHER ISSUES Chapter Twelve: The Future of Your Fitness Business Exit/Harvest Steps in Selling a Business Turnaround Closing the Business Chapter Thirteen: Franchising and Purchasing an Existing Business Basics of Franchising Buying a Franchise Buying an Existing Business
  
  
  

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